Digital Marketing Solutions for Small Business needs
Digital Success is a leading provider of Digital Marketing Services in Mumbai and the surrounding areas, an area that we have targeted for a number of years with great results and an ever increasing reputation.
When discussing Digital Marketing a lot of people immediately associate it with SEO which is accurate but what many do not realize is that it is also so much more than that. Digital Marketing is made up of a number of services including SEO, social media marketing, content marketing, PPC Marketing, banner advertisements, advertising networks and email marketing.
It is something that should be undertaken by companies looking to gain a huge amount of exposure from a variety of sources rather than simply focusing on one area. This technique is often used by larger companies that have a substantial marketing budget although we feel that it can be scaled down to provide solid returns for smaller businesses or start-ups too.
SEO (Search Engine Optimization)
Google has over 200 individual factors that are considered for each URL that is crawled. Although the vast majority of these factors will always be hidden from the public there are a number of them that have been found via extensive trial and error. SEO consists of both on-page and off-page factors, each of which is very important and should never be overlooked. On-page SEO consists of changes that can be made directly to your website such as page titles, heading tags, and most vitally adding exceptional content.
Off-page SEO revolves around increasing link popularity with high quality backlinks to your site. The best way to do this is through link baiting which involves creating high quality and interesting content which encourages others to link to your site without you needing to request a link from them. Depending on the industry involved one piece of content can gain hundreds of backlinks naturally. Link Baiting is essentially what the search engines want from and website – Great content that encourages others to share it.
Social Media Marketing
Social Media Marketing is basically the practice of attaining increased visibility through networks such as Twitter, LinkedIn and Facebook. There are hundreds of millions of people from all over the world using these social networks on a daily basis and therefore it is essential that campaigns are run in the right way to ensure maximum visibility for your business, products and services. Adding connections from your target market, writing content that will appeal to them and distributing that content in the right way is all an essential part of Social Media Marketing.
Content Creation and Distribution
Content marketing is unquestionably one of the most important factors of any digital marketing campaign. You need content for your own website, content for social media not to mention things such as press releases and guest posting. Google has always looked to return content which is of a good quality and most importantly unique. By following the guideline of putting great content before anything else you will not suffer at the hands of algorithm changes and instead you will begin to see sustainable natural growth in your rankings and business as a whole.
Google Analytics Integration
Google Analytics is one of the most popular ways for website owners to monitor the traffic that their site receives as well as what visitors do once they are on the site. Having this information is vital and enables you to spot weaknesses and trends very quickly. Being able to monitor visitor actions allows you to make additional changes to your site that will help to increase conversions.
Website Design and Development
Search engine rankings and increased visibility are great however if all of the new visitors are directed to a site with poor design then sales will never be as high as they potentially could be. Website design and development is more than simply having something that looks half decent, websites need to be user friendly, search engine friendly, include all of the functionality that is necessary to showcase your business and have a design that represents your entire brand. With more and more sales being taken away from high streets and instead going to Internet shopping having a website that ticks all of the boxes has never been more important.
Some companies have the resources to complete many Internet marketing tasks themselves but lack the knowledge and experience to fully plan a strategy that will yield results. The team at Digital Success are happy to work with these companies to provide a full plan of tasks that need to be completed as well as offering assistance with monitoring and reacting to changes.
Digital Marketing for gaining an edge over your competitors
With the correct Digital Marketing strategy in place you will be able to increase your market share within your industry far beyond anything that could be achieved without promoting online. You will also be able to gain an advantage over some of your competitors who are resting on their laurels due to the previous work that they have completed.
Once ahead of these competitors you will be able to monitor their reaction and progress to ensure that you remain on top until you decide otherwise.
Helping businesses with their Digital Marketing in Mumbai
Mumbai is a notoriously difficult location to optimize a web page for but that is where Digital Success can step in to help. We have experience working with a number of businesses in Mumbai and have helped them to achieve vastly improved brand visibility and rankings in search engines such as Google, Yahoo and Bing.
It is the knowledge that we have built up over the years along with our dedication to following local trends that puts us ahead of the competition when it comes to the ability to optimize web pages for the Mumbai area.
The team at Digital Success takes the time to understand your business in its current form as well as gaining an understanding of where you would like to be in the coming weeks, months and years. This dedication to each and every one of our customers is the reason that more and more people are choosing to partner with Digital Success for their digital marketing needs.
The face of Internet marketing is changing but using the right methods you can stay ahead of the game and more importantly ahead of your competitors. Digital marketing is a long term strategy and not a quick fix. It is strongly advised that you take the time to fully understand the work that needs to be completed before entering into any agreement.
Give our team a call today to discuss your business needs and we will be happy to advise you on the best way to move forward, helping you to build a strategy to set you apart from your competition.